Technical Expertise

Transforming complex and technical concepts into persuasive content

Our Extensive Experience Marketing Technical & Applied Products Differentiates Us

 

We have considerable experience marketing technical, engineered and applied products and services. The ability to take complex and technical concepts and then transform them into persuasive content and communications requires a unique skill set and training. The ability to grasp and absorb technical data are skills we acquired only through years of training and working with engineered, technical products and audiences. Understanding the engineering and management mindset of today’s companies in a variety of industrial manufacturing and service industries is what allows us to hone and craft creative and strategic brand communications, sales tools and marketing content.

Industries & Markets Served

  • Automotive
  • Aerospace
  • Building Automation
  • General Industrial
  • Consumer Packaged Goods
  • Construction
  • Chemicals/Processing
  • Electrical/Electronic Components
  • Energy Management
  • Energy Services
  • Factory Automation
  • Food & Beverage
  • Healthcare/Hospitals
  • Machine Tool/Metal Cutting
  • Manufacturing/OEMs
  • Oil & Gas/Refining/Exploration
  • Oil & Gas Services & Equipment
  • Military & Marine
  • Packaging
  • Pharmaceuticals
  • Power/Utility
  • Robotics
  • Semiconductor
  • Solar
  • Water/Wastewater
  • Pro Audio
  • Satellite
  • Trade finance/Factoring/Banking
  • Telecommunications
  • Wireless Communications Products

Targeted Audiences & Titles

  • Automation Engineers
  • Controls Engineers
  • Design Engineers
  • Electrical Engineers
  • Electronics Engineers
  • Engineering Management
  • Industrial Engineers
  • Manufacturing Engineers
  • Mechanical Engineers
  • Operations Managers
  • Plant Engineers and Managers
  • Production Engineers
  • Purchasing/Procurement Managers
  • Sales & Marketing Management
  • Senior Management/C-Level Managers

Channel Marketing

  • Contractors
  • Distributors
  • Manufacturers’ Reps
  • Systems Integrators
  • Value Added Resellers (VARs)