Control Zombies

Branding Campaigns

Advertising is often correlated with just selling products and services – presenting only features and benefits – therefore often very dull and boring. At a higher branding level, advertising can be used to present compelling messages that customers can identify with, therefore are more likely to connect and respond. In ad campaign series engineering managers, we identified key “pain points” for plants and factories when choosing automation partners. We created value propositions demonstrating their ability to solve and eliminate these painful automation problems, which it is why it’s better do business with Mitsubishi Electric.

• Branding